Med-tech Mailpiece Manipulation means Mega-saving

Background:

• Client came to Priority Pak with previously designed 8-panel self-mailer.

  Challenges:

• Personalized data required on address panel and hidden BRC. Therefore, mailpiece could not be folded prior to ink-jetting.
• Address panel and BRC ran perpendicular to each other, requiring 2 passes for ink-jetting of personalized data ... a recipe for disaster!
• BRC was too small to be mailable, but increasing BRC size would require running self-mailer 2-up on a press-sheet (instead of 3) and mailing at higher “flat-size” rate.
• Flat length of piece was 35”. Standard ink-jetting machines can only handle up to 18”
• After ink-jetting, sort sequence would have to be maintained during folding and tabbing to preserve maximum postal discounts ... not easy for 65M quantity.
  
  

Solutions :

• Configured ink-jetting equipment with folder components to ink-jet a piece much longer than most mailing houses thought possible.
• By making minor adjustments to layout of BRC on mailing piece:
  
  • Kept mailpiece at “letter-size” rate and BRC at a mailable size
  • Allowed inkjetting of both data fields in the same pass
  • Enabled printing at 3-up per press sheet
• Printing and postage saving exceeded $60,000.

If you would like a reference from the client described above, please Contact Us