Marketing Agency’s nationwide new beverage launch is good to the last drop

Background:

• Client sends product samples or promotional merchandise to over 1,000 locations.

  Challenges:

• New beverage launch required delivery of all products to each location on the same specific date, nationwide, via “ground” service. Even 1 day early or late would be unacceptable.
• With a full pallet of product for each location, minimizing freight cost was a must.
  
  
  

  Solutions :

• Reviewed requirements with UPS rep and national logistics personnel one month prior to shipment, and secured “date-specific delivery” guarantee.
• Coordinated distribution with CT & GA fulfillment partners to ensure that all locations were within “zone 5” or lower, and a maximum of 3-days transit time.
• Choreographed ship dates based on actual transit time to each location.

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